Need help? Call us at +39 392 806 7610
Who we are
Since 2017 — Rome
About us
Italian femininity, carefully chosen.
Not just an e-commerce site. Our Via delle Ninfee shop, open to the world.
Our story
Nine years, one single idea
It all began in 2017, in Rome, with a neighborhood shop and the idea of serving every customer — even those who couldn't visit us in person.
Nine years later, from that single storefront we have grown to serve over 10,000 customers across Italy, who keep coming back season after season.
One thing has never changed: we answer you personally, we advise you, we guide you. Just like in the shop.
The brands we select
Italian quality you can feel
We only work with brands we love, and that our customers love. Denny Rose is our heart: femininity, seduction, and a pinch of irony.
Denny Rose · Relish · Gaudì · Fracomina · Camilla Roma · Rino & Pelle · Lola Casademount · Bomboogie
Our commitments
Four things you can count on
01
Fast shipping
Free on orders over €99.90 in Italy.
Delivery in 1-2 working days.
02
Returns via WhatsApp
Within 14 days of delivery.
Just text us, and we'll take care of everything.
03
Loyalty program
Points on every purchase, exclusive discounts, surprise gifts with Loloyal.
04
5 years of excellence
Trusted Shops Excellent Shop since 2020. 10,000+ satisfied customers.
Come visit us
The shop in the heart of Rome
The same collections you see online, but with the bonus of trying them on, touching them, and chatting with us over a coffee.
Denny Store
Via delle Ninfee 24/26
00172 Rome
00172 Rome
New collection
Italian style, smart price
New collections every season. Outlet on previous pieces up to 70% off.
Discover the collection →
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